Marketing Analytics Portfolio

Measuring campaign performance, optimizing ad spend, and building attribution models that prove marketing ROI.

Seasonality-Aware DTC Performance Analytics — E-Commerce & DTC project by Alfa Analytics
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E-Commerce & DTC

Seasonality-Aware DTC Performance Analytics

The brand was running paid ads across Shopify, Meta, Google, and Amazon but had no unified view of performance. Manual reporting took 2+ days monthly, and they couldn't account for seasonality when evaluating ROAS.

90%Reduction in
WeeklyInsights delivery
E-Commerce Data Architecture — E-Commerce & DTC project by Alfa Analytics
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E-Commerce & DTC

E-Commerce Data Architecture

Data was siloed across 8 different platforms (WooCommerce, FB Ads, TikTok Ads, Google Ads, GA4, Klaviyo, Stripe, Undergoods) with no way to see the complete customer journey or calculate true customer acquisition cost.

8Data sources
DailyAutomated data

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