RFM Customer Segmentation Dashboard
Key Results
Customers segmented into actionable groups
Distinct segments for targeted marketing
Improvement in email campaign ROI
1The Challenge
The marketing team was sending the same email campaigns to all 693 customers with no personalization. They had no visibility into who their best customers were, who was at risk of churning, or how to prioritize retention efforts.
2Our Solution
Built an interactive RFM (Recency, Frequency, Monetary) segmentation dashboard that automatically categorizes customers into actionable segments like Champions, Loyal, At Risk, and Lost Customers, enabling targeted marketing strategies.
Our Approach
Extracted order data from e-commerce platform and calculated RFM scores for each customer
Designed scoring algorithm: Recency (days since last purchase), Frequency (order count), Monetary (total spend)
Created 11 distinct customer segments based on RFM score combinations
Built interactive dashboard with filters for segment deep-dives and customer lists
Added trend analysis showing segment migration over time
✓The Impact
Customers segmented into actionable groups
Distinct segments for targeted marketing
Improvement in email campaign ROI
Technology Stack
Project Details
Client
D2C Fashion Brand
Industry
E-Commerce & DTC
Duration
3 weeks
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