E-Commerce Data Architecture
Key Results
Data sources unified into single source of truth
Automated data syncs (from manual weekly exports)
Attribution visibility across customer journey
1The Challenge
Data was siloed across 8 different platforms (WooCommerce, FB Ads, TikTok Ads, Google Ads, GA4, Klaviyo, Stripe, Undergoods) with no way to see the complete customer journey or calculate true customer acquisition cost.
2Our Solution
Designed and implemented a centralized data architecture using Fivetran for automated ingestion into a cloud data warehouse, with dbt transformations creating a single source of truth for business intelligence reporting.
Our Approach
Cataloged all 8 data sources and their key metrics
Configured Fivetran connectors for automated daily syncs
Built data warehouse schema in Google BigQuery optimized for analytics queries
Implemented dbt for data transformation and business logic
Connected Looker Data Studio for self-service reporting
✓The Impact
Data sources unified into single source of truth
Automated data syncs (from manual weekly exports)
Attribution visibility across customer journey
Technology Stack
Project Details
Client
Growing DTC Brand
Industry
E-Commerce & DTC
Duration
5 weeks
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