E-Commerce & DTC Portfolio
Helping direct-to-consumer brands understand customers, optimize ad spend, and scale profitably with data-driven decisions.
RFM Customer Segmentation Dashboard
The marketing team was sending the same email campaigns to all 693 customers with no personalization. They had no visibility into who their best customers were, who was at risk of churning, or how to prioritize retention efforts.
Seasonality-Aware DTC Performance Analytics
The brand was running paid ads across Shopify, Meta, Google, and Amazon but had no unified view of performance. Manual reporting took 2+ days monthly, and they couldn't account for seasonality when evaluating ROAS.
E-Commerce Data Architecture
Data was siloed across 8 different platforms (WooCommerce, FB Ads, TikTok Ads, Google Ads, GA4, Klaviyo, Stripe, Undergoods) with no way to see the complete customer journey or calculate true customer acquisition cost.
GMV & SaaS Sales Performance Tracker
Sales leadership couldn't track progress toward quarterly GMV and SaaS ARR goals. Forecasting was done in spreadsheets with no visibility into pipeline or individual rep performance.
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